As part of the British Polling Council’s commitment to transparency and accountability, this page collates the preliminary British Polling Council member research findings into the over-statement of the Labour vote intention share in the 2024 general election.
Some members also share data and/or further information about their existing and on-going research, and links can be found in their individual submissions.
A public event to synthesise insights will be held early in 2025 after additional research has taken place and all post-election data (including random probability British Election Study data) are available.
Overall the industry polling, including those polls conducted by Electoral Calculus and Find Out Now, overestimated the Labour lead at the 2024 general election.
Following the election Find Out Now has conducted an internal investigation into the likely cause of election polling error (in addition to the based on polling from our panel).
Find Out Now and the 2024 General Election
Over the last few months, we have looked into where we think our General Election polling went well, and the areas we need to improve if we want to continue to make our polling as accurate as possible…
Our 2024 Election Polling: Lessons Learned
EPOP 2024 Luke Taylor voter age profile 2024 (pdf 282kb)